Welcome to the brand new website for Scott Portugal Consulting, a boutique consultancy helping companies generate more revenue by adopting a strategic approach to digital media and advertising technology.
Publishers and ad technology companies today are like star-crossed lovers. While they search for the perfect fit, there are a number of incredible obstacles keeping them from being happy. Point solutions, overly-complex platforms, walled gardens, and open API’s – all them offering an all-in-one fix to what a publisher needs.
At Scott Portugal Consulting, my mission is to help both sides clear the clutter, cut out the noise, and find solutions that solve fundamental needs on both sides: staying focused, executing strategies for growth, and integrating partners that deliver a meaningful impact to the bottom line.
Visit our Web site for the latest news and views relating to online advertising placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, native, mobile, and video campaigns, and how programmatic advertising is changing the marketplace for traditional television advertising.