Scott Portugal Consulting
Online Advertising Consulting. Digital Media Expertise, Simplified.
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An oldie but a goodie!
Awesome new interview
PR Announcement!
Blog & Thought Leadership
Dear Publishers: Your VP of Programmatic is irrelevant.
Ad Blocking Is Solvable
Ad Week and Ad Blockers – a great crisitunity for advertisers
Mid sized publishers need new rules
Celebrate the click
New ad decisioning systems are needed for publishers
RPVM – the new metric of advertising…or, Pages, not Impressions, are what really matters”.
Interviews for insights
Value per customer – a new way to value cookies
Native programmatic – huh?
A look back at programmatic – how far we’ve come
Looking back at programmatic – looks like we were right
Helping publishers in today’s walled garden world
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